Brand Identity
There are products that we have always bought by the brand: Coca-Cola, Ivory Soap, and Chevrolet cars. However, look at what is happening now. Commodities, that we bought indiscriminately, are now brand choices. We don’t buy water, we buy Evian. We don’t buy a Cup-of-Joe, we buy Starbucks. We don’t ship something, we FedEx it. Even the city of Houston has gotten in the act by trying to brand itself! The list grows every day. Companies have realized that a strong brand name is the best opportunity for rapid growth.
Branding Identity commitment is essential. Your identity, usually your logo, is what separates you from your competitors. The brand that is your “unique” style, service or product range is what makes the core of your business, and is the key toward making a well known business name.