Graphic Design
You have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
We use most of what is commonly known as the Main Tools:
Image-based design by using images, they must carry the entire message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. We sometimes determine that Image-based design is what we will use as the maiden communication platform for some projects.
Type-based design rely on words to convey a message, but we use words differently from the ways writers do. To us, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions. They can arrest your attention on a poster, identify the product name on a package or a truck, and present running text as the typography in a book does.
Image and type Many times we often combine images and typography to communicate a client’s message to an audience. We explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the us not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Symbols, logos and logotypes Logotypes are generally (but not always) corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, we must have a clear vision of the company we are dealing with or idea to be represented and of the audience to which the message is directed.