Ambika Yoga
New Look, Same Company
2004
We branded the company with our digital agency logo – semi-circles encompassing the two letter “m’s” in the middle. At the time, it was a great looking logo, and the brand fit in with the direction the company.
fast forward 2010
As a collective group of creative people, graphically and in business, we played with the idea of changing our brand. We all agreed that a softer look, something a little more organic, but a brand that still made our name stand out. Simplicity has always been the philosophy of Mana Media, clean lines and soft impact but leaving a mark in the minds of our client audience. We took the same initiative with our new logo and company brand. We wanted something organic and easy, something that was not too hard to understand.
With the new logo we achieved our goal and the idea, forward thinking into the 20-teens (next 10 years) we think our new brand will stand the test of time.
Chrystalla’s Beauty Salon
Trinity Beaches long time resident and business identity just got a new look! We love it…so does she.
Baan Saitara
Baan Saitara is still one of my personal favourite designs due to its simplistic and organic feel.
The story is immediate, and the brand is memorable, the message is clear.
L and T Farms
The logo for L and T Farms Minnesota needed to be simple, and immediately recognisable.
Taking the 2 main products of the Business, Draft and Quarter Horses, a simple silhouette was completed, and the use of the horse blanket as a backdrop gave a solid background to show the letters, L and T in colour or black and white.
Sell the Brand, Not the Product
What is branding?
Every day the marketplace gets more crowded. Advances in manufacturing, distribution and communications have resulted in an ever-growing sea of choices. With each new product comes a wave of marketing and advertising materials. It is becoming harder and harder for companies to differentiate their product, otherwise known as “product convergence.” Each product is similar to the next. The key to success is to market your brand, not your product. These days, everything is becoming branded!
Equitilend
The Equitilend logo was a straight forward concept of mordernising an outdated look.
As this was a take over from a previous company owner, we conceptualized an easy focus logo:
“L” using the letter L in Lend and colour differentiating using their corporate orange, we created a simple, but defining logo for this finance company.
