Gathering Light
New Look, Same Company
2004
We branded the company with our digital agency logo – semi-circles encompassing the two letter “m’s” in the middle. At the time, it was a great looking logo, and the brand fit in with the direction the company.
fast forward 2010
As a collective group of creative people, graphically and in business, we played with the idea of changing our brand. We all agreed that a softer look, something a little more organic, but a brand that still made our name stand out. Simplicity has always been the philosophy of Mana Media, clean lines and soft impact but leaving a mark in the minds of our client audience. We took the same initiative with our new logo and company brand. We wanted something organic and easy, something that was not too hard to understand.
With the new logo we achieved our goal and the idea, forward thinking into the 20-teens (next 10 years) we think our new brand will stand the test of time.
Smashing Idea – Lousy Delivery
Back in August of 09, Smashing Magazine, a respected Industry Portal announced the publication of “The Best Practices in modern Web design“. It was promoted that some of the worlds top web designers and programmers would be featured in the book. The preview looked stunning, and immediately, we all said “We have to have it”!!
In all fairness, Smashing Magazine did say, that the book itself will not be printed until September, and would be shipped then, but the ploy was to get in early, and get a bargain purchase price. Given Smashings industry street cred, we did not think that we would be in for what was to be, simply unacceptable delivery of goods prepurchased.
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